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AlertNow: Enhanced Transport-Agnostic Public Alerting

The gap between modern communication needs and current emergency alert systems poses a significant challenge for public safety. Recent disasters, such as the Los Angeles and Lahaina wildfires and Hurricanes Helene and Milton, revealed that these systems often fail to reach our increasingly mobile population. An effective public alerting system must be resilient and fault-tolerant, with multiple communication pathways to ensure critical messages are delivered during infrastructure failures. AlertNow addresses this essential need. 

Transforming Emergency Communication

AlertNow™ represents a major advancement in emergency communication infrastructure. Its multi-pathway design ensures a continuous flow of information, setting new standards for the resilience of emergency notifications. 


At the core of this advanced monitoring system are the AlertNow receivers. These devices process alerts through five different distribution channels: 

  1. Ethernet provides stable, high-speed connectivity with minimal latency. 
  2. Wi-Fi offers flexible connectivity options where traditional wired solutions prove impractical. 
  3. LTE cellular technology ensures consistent communication access, particularly vital in remote locations. 
  4. Satellite Internet delivers portable internet access through an efficient, compact design. 
  5. Datacasting, over our proprietary SpectraRep network, provides message delivery even when conventional communication channels fail. 


What distinguishes AlertNow™ is its ability to leverage resilient legacy communication platforms. It is fully licensed and engineered to receive and transmit alerts from FEMA IPAWS and NOAA Weather Radio nationwide, as well as deliver USGS ShakeAlert™ earthquake notifications to California residents.

AlertNow Receivers

At the heart of AlertNow are its receivers, which serve as comprehensive communication hubs that process alerts through various distribution channels.


Each channel plays a unique and essential role:

  • Internet and LTE: These provide the backbone for everyday communications, ensuring rapid and widespread distribution of alerts. 
  • NOAA Weather Radio: This system is crucial for local origination and offers nationwide coverage, making it vital for reaching diverse communities.
  • Satellite: In remote, mountainous, or rural areas where conventional networks may be lacking, satellite communication is particularly effective.
  • Television Datacasting: This method covers wide geographic regions and is designed to remain operational even during severe weather, making it a dependable option in emergencies.


AlertNow’s multi-modal approach ensures that critical alerts are delivered even during power outages, network disruptions, or infrastructure failures. The system extends connectivity to multiple devices, including smartphones, without relying on cellular networks, allowing for uninterrupted communication in critical situations.

Integration with Other Emergency Solutions

Seamless Integration & Precision Alert Delivery

AlertNow is licensed to receive and transmit alerts from FEMA’s Integrated Public Alert and Warning System (IPAWS) and NOAA Weather Radio across the nation. It also delivers USGS ShakeAlert™ earthquake notifications to California residents.


The system provides geo-targeted alerts, ensuring that emergency notifications reach the right individuals. AlertNow's smart receivers can process alerts from multiple sources, including TV stations and the internet, relaying them directly to cell phones and devices via Wi-Fi.


Additionally, AlertNow collaborates with California's Earthquake Early Warning Network, which includes 11 public television stations reaching over 35 million people. Our solution efficiently redistributes alerts to a variety of local devices, desktop computers, and mobile phones.devices, desktop computers, and mobile phones, as illustrated in the following chart.

Television Datacasting

Datacasting technology, one of AlertNow’s distribution channels, enables the transmission of digital data over existing television infrastructure. This means emergency alerts travel through the same robust broadcast channels that deliver TV programming. Datacasting creates a reliable pipeline for critical emergency communications that remain operational during network outages and mobile overloads.


  • One per transmitter or region – other infrastructure already in place
  • Low-cost / High reliability
  • Simultaneous supports multiple use-cases (education, public safety, public alerting)
  • Supports ATSC 1.0 & 3.0
  • ASI and IP connection options for insertion into the air chain
  • Requires 2 rack units (for gateway, security appliance & monitoring receiver)
  • About an hour for setup, then hands-off, remotely-managed operation
  • Very low-cost receivers
    • All with ATSC 1.0 and 3.0 tuners
    • Wireless and wired
    • 128 GB Content storage (Education/Signage)

Public Alerting Reciever

Station Gateway

AlertNow

14901 Bogle Drive, Suite 101, Chantilly, VA, 20151

(703) 818-2425

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